mar 9, 2015 | Styrelseuppdrag
Ett mellanstort ägarlett företag behövde ta fram och implementera en ny affärsplan med fokus på tillväxt i omsättning och vinst. Den fastlagda strategin resulterade i förändringar i organisationen, förbättrade processer och ett tydligare fokus på säljrelaterade aktiviteter. Som spin off-effekt identifierade företaget nya kundgrupper och tog även sina första steg mot digital marknadsföring. Developing a new strategy and business plan for a market leading CRM company In order to focus the company on a profitable growth path, a new strategy and business plan was needed for this owner-driven company. Development and implementation of the plan resulted in organisational change, improved processes and a clearer focus on sales related activities. As a side effect, new customer groups were identified and the first steps towards digital marketing activities were...
mar 5, 2015 | Styrelseuppdrag
Ett väl finansierat företag ville ta en anseende andel av marknaden inom mobilbetalningar. En kundkategori inom dagligvaruhandeln identifierades som pilot och en bearbetning av marknaden genomfördes. Partnering with a retail customer for a fast growing company within mobile payment systems This well financed start-up company had developed a mobile payments application that had significant market potential. The retail trade was seen as being the key to a successful launch. By setting up a ’pilot’ case with a leading player in the retail trade, the company was able to identify success factors and test the system prior to a national...
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