Ett väl finansierat företag ville ta en anseende andel av marknaden inom mobilbetalningar. En kundkategori inom dagligvaruhandeln identifierades som pilot och en bearbetning av marknaden genomfördes.
Partnering with a retail customer for a fast growing company within mobile payment systems
This well financed start-up company had developed a mobile payments application that had significant market potential. The retail trade was seen as being the key to a successful launch. By setting up a ’pilot’ case with a leading player in the retail trade, the company was able to identify success factors and test the system prior to a national roll-out.